I like when a company comes up with the most convoluted reasons asto why they use naked women in their ads.
They just don’t want to come out and say, “Sex sells!”
Stylelist.com
The New York Times just reported that Zappos' fall ad campaign, which will hit the pages of Lucky, In Style, Cosmo and Harper's Bazaar in August, features models performing tasks such as riding a scooter, jogging and hailing a cab ... in the nude.
Tim Vaccarino, group creative director at Mullen, Zappos' ad agency, told the Times, "Zappos has a quirky culture ... Doing something typical is not really them." And Michelle Thomas, Zappos' senior brand marketing manager, said that the very simple idea of using models in need of clothes to sell clothes was the point of the campaign, observing that when advertisers get too creative, sometimes the message gets lost.
More here
Maybe we can use naked models to get kids to learn how to read or stay in school.
